To open up the capital investment art to the public.
Art can be understood by the population at large as a symbol of democracy and Pop Art with its simple and plain art formula. The art formula enables the innovations and evolution in art history to be understood by everyone. It separates objective art from imitation, decoration, non-art and subjective art. What art is, is documented by 100 000senden of art copyright lawsuits as well as by the legal texts of countries all over the world, in all arts, for works of art legally as well as art-historically by the art historians and their descriptions of the works over centuries. A short simple art formula has not yet been published in the media and museums, although a simple and plain formula for art has existed since 1988.